Meme of the Week: One Does Not Simply Put Up a Website

This week’s honoured meme speaks to a universal truth, recently discovered by our own editorial team.

Every week we honour one meme that captures the mood of the moment. This week’s winner arrives with painful timing.

Why it resonates

You had a simple plan. A little website. A few articles. How hard could it be? Several evenings, one comment server, and a surprising amount of Apache config later, here we are — and the meme has never felt more personally directed.

We award it our highest honour: five slacks out of five, for reminding us that nothing described as “simple” ever is.